Samuel Brick

About Samuel Brick

I’m the Director of Marketing and Business Development at Westphal & Company, a fourth-generation, family-owned electrical contractor serving the Midwest for over 90 years.I lead initiatives that drive both visibility and sustainable growth by blending relationship-building with strategic marketing. On the business development side, I focus on connecting with General Contractors, industry partners, and community stakeholders to keep Westphal top of mind for projects across a wide range of sectors.On the marketing side, I guide efforts that strengthen our brand, support business objectives, and deliver measurable results. This includes leading our website strategy, improving SEO performance, overseeing blog and content development, and building a purposeful presence on social media. I take a data-driven approach to assess performance, refine campaigns, and better connect with our audiences.My background spans campaign development, strategic partnerships, and brand storytelling—giving me a cross-functional perspective on growing business and elevating presence both online and in the field. At the core, my goal is simple: connect the right people to the right opportunities through clear communication, thoughtful strategy, and lasting relationships. Every initiative reflects the strength of our people, our work, and the values we live by.

Experience

1. Director of Marketing and Business Development

   Westphal & Company, Inc

   May 2025 — Present · Madison, WI, US

   I lead marketing and business development efforts for Westphal & Company, a fourth-generation electrical contractor serving the Midwest for over 90 years. My role blends strategy and execution—building brand presence, driving awareness, and creating meaningful connections with the people and organizations shaping our industry. From digital campaigns to in-person networking, I focus on telling our story in a way that reflects the strength of our work, our people, and the values we live by.Key Contributions- Create and execute integrated marketing strategies across digital, print, and in-person channels, including blog content, website updates, SEO improvements, and paid/organic campaigns- Oversee creative direction, brand voice, and content planning to ensure consistent, engaging communication- Manage paid advertising efforts on Meta, LinkedIn, and Google; guide social media strategy and execution- Develop marketing materials and proposals that strengthen client relationships and support new business opportunities- Build and maintain relationships with general contractors, subcontractors, architects, developers, and owners through events, outreach, and targeted engagement- Collaborate on RFP submissions and contribute to project interview presentations, including leading the design and creative direction to position Westphal as a contractor of choice- Track and improve brand awareness and lead generation metrics, including impressions, reach, and website traffic- Introduce new marketing processes and tools, including CRM implementation, content calendar development, and brand guidelines.

Education

• University of Wisconsin-Milwaukee

  Business, Management, Marketing, and Related Support Services

  2013 — 2014

• University of Wisconsin-Whitewater

  Bachelor's degree, Marketing/Marketing Management, General

  2012 — 2013

• University of Wisconsin-Whitewater

  Bachelor of Business Administration (BBA), Marketing/Marketing Management, General

  2014 — 2017

Skills

• Marketing
• Listening to Customers
• Teamwork
• Time Management
• Microsoft Office
• Sales
• Group Work
• Communication
• Microsoft Word
• Team Leadership
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Problem Solving
• Motivation
• Customer Service
• Social Networking
• Social Media
• Leadership
• Facebook