Samuel Boakye

About Samuel Boakye

With over 10 years of experience in the fashion, retail, and consumer brands industry, I thrive on trend forecasting, brand management, and sales. I\'ve had the privilege of working with leading brands to craft strategies that drive growth, elevate brand presence, and keep pace with the ever-evolving market.Currently, as Category Director for Hyve Group, I run initiatives for Shoptalk and Possible, developing innovative strategies and fostering global brand engagement. My expertise in market analysis allows me to create solutions that enhance the customer experience and help brands stay ahead.By day, I’m a marketing and retail enthusiast, but by night, I’m a menswear aficionado and a designer - kind of like Batman with a sketchbook! When I’m not shaping the future of retail, you’ll find me exploring new cultures through travel or soaking up inspiration from the outdoors.

Experience

1. Creative Director

   Kwasi Paul

   May 2021 — Present · New York, NY, US

   As Creative Director of Kwasi Paul, I oversee the full creative and strategic direction of a luxury menswear label rooted in West African heritage and modern tailoring. My responsibilities span across design, storytelling, and brand identity to ensure every touchpoint reflects the brand’s values of excellence, cultural integrity, and innovation.Key Responsibilities:Lead the design and development of all seasonal and custom collections, from initial concept to final productionOversee visual identity, brand voice, and campaign direction across all channelsCollaborate closely with Ghanaian artisans and textile makers to preserve and evolve traditional weaving and embroidery techniquesDirect all photo shoots, lookbooks, and creative content to ensure visual consistency and emotional resonanceManage partnerships with stylists, press, retailers, and cultural institutionsEnsure alignment between design, merchandising, and brand storytellingNotable Achievement:Selected to participate in The Metropolitan Museum of Art’s 2025 Superfine Tailoring Exhibition, recognizing Kwasi Paul as a standout voice in contemporary global menswear and cultural craftsmanship

Education

• D'Youville University

  Master of Business Administration (M.B.A.), Marketing

  2015 — 2017

• Buffalo State University

  Bachelor of Science (B.S.)

  2009 — 2013