Samuel Vaughan

About Samuel Vaughan

I’m a product leader with a track record of building and scaling digital products across B2C and B2B platforms. I specialize in 0→1 initiatives, leading cross-functional teams, and using AI, data, and experimentation to drive growth and improve customer experience.At iVisa, I’m building a new product vertical to expand the company beyond its core visa services, leading strategy and execution for customer-focused solutions at a high growth travel-tech startup.Previously at Engine (valued at $2.1B), I was the GM for Flights where I launched the vertical, from market validation to execution, on track to generate $XXM in Gross Booking Value, while delivering features like dynamically priced FinTech products and personalized recommendations.At Expedia, I co-created the patented Smart Shopping experience for flights, powering 2.3M+ monthly transactions. I drove experimentation strategy, built ML-driven ranking systems, and improved conversion and customer satisfaction.Earlier, I held product and strategy roles at Tesco.com and completed the British Army Officer Cadet program, shaping my leadership style and approach to problem-solving.

Experience

1. Product Lead

   iVisa

   Jul 2025 — Present · Seattle, WA, US

   Responsible for the build out of a new business vertical

Education

• Cottesloe School

  Head of House - Shakespeare

• Cardiff University / Prifysgol Caerdydd

  Bachelor’s Degree

Skills

• Data Analysis
• Motivation
• Operations Management
• Customer Service
• Web Analytics
• Fundraising
• Data Driven
• Strategy
• Time Management
• Deadline Oriented
• Social Media
• Stakeholder Management
• Project Management
• Management
• Communication
• Teamwork
• Leadership
• Deadline Driven
• Marketing
• Public Speaking
• Event Management