Samuel Tijerina

Innovation & Commercialization Capability Director @PepsiCo

Mexico City, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2025 — Present

Innovation & Commercialization Capability Director @PepsiCo

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I lead the end-to-end capability agenda for PepsiCo’s Commercialization function across Foods and Beverages. My focus is on shaping the global capability strategy, designing, developing, and deploying best-in-class tools, training, and programs that strengthen how we manage innovation worldwide. Togather with my team of Senior Capability Managers, we drive “one way on the how” by identifying and scaling global best practices, ensuring consistency, efficiency, and impact across markets.

EDUCATION

2006 — 2011

Universidad Autónoma de Nuevo León

Licenciatura, Ingeniería química

ABOUT SAMUEL TIJERINA

With a proven track record of driving business growth through innovation projects, I am a results-oriented leader with expertise in project management, change management, digital transformation and people leadership. My experience in leading cross-functional teams and driving results make me an asset to any organization looking to drive growth by defining, building and embedding enterprise-wide innovation processes from idea to in-market execution as well as digitized PPM capabilities to underpin the innovation agenda across all Horizons.

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Samuel Tijerina — Innovation & Commercialization Capability Director at PepsiCo in Mexico City, US | Unifers