Samuel Staton
VP Performance Insights & Marketing Analytics @DAZN
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WORK HISTORY
VP Performance Insights & Marketing Analytics @DAZN
Leeds, GB
EDUCATION
Kirklees College
Physical Sciences
SKILLS
ABOUT SAMUEL STATON
Ever sat in a meeting where everyone says ‘we should really do this’… and then nothing happens? I’m the one who makes it happen.I don’t just talk about ideas — I make them happen.Over the last decade I’ve helped companies turn “we should really…” into “we did, and it made millions.” Whether it’s building an AI solution that prioritised sales quotes and delivered millions in revenue uplift, or taking Royal Canin from country-by-country reporting to a globally aligned data strategy, I specialise in turning big ambitions into deployed, practical solutions that stick.I’m equally at home in the boardroom and with the tech teams — translating corporate musings into clear, actionable briefs that CTO-led teams can deliver against. My background spans B2B, D2C, ecommerce and agency, with a common thread: using data, strategy, and marketing tech to unlock growth.As a leader, I’m friendly, open and commercially focused. I’ve led teams of analysts, data scientists and engineers, and taken them from the lowest employee satisfaction scores in the company to the highest. For me, success is commercial impact and people thriving in their roles.What drives me is simple: turning “wish list” ideas into real solutions that make businesses more money, move faster, and build stronger connections with customers — all while putting inclusion, innovation and customer-first thinking at the heart of the process.I’m open to director-level opportunities in data, strategy, or marketing where I can keep doing what I do best: bridging the gap between vision and delivery.
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