Samuel Okine
VP, Digital Business Development & Deal Modelling @Sony Music Publishing
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WORK HISTORY
VP, Digital Business Development & Deal Modelling @Sony Music Publishing
London, GB
Responsible for- Developing and implementing digital growth strategies to increase Sony Music Publishing\'s global digital revenues from existing and new business across (e.g. with digital music services such as; Spotify, Apple, Amazon, Google/You Tube, TikTok, Meta, Tidal etc.)- Lead the commercial digital deal modelling, which forms an integral part of the commercial licensing negotiations- Oversee and prepare digital market analysis and business intelligence, whilst providing regular insights to Sony Music Publishing\'s senior executives
EDUCATION
Brunel University of London
Bachelor of Science (BSc), Accounting and Business/Management
Emanuel School
A-Levels, Maths, Economics & Chemistry
The Chartered Institute of Management Accountants
ACMA CGMA
ABOUT SAMUEL OKINE
Vice President of Digital Business Development and Deal Modelling at Sony Music Publishing, world\'s #1 music publisher, with a focus on developing global digital growth strategies and commercial deal negotiations. With over 10+ years experience within the music industry.Previous role at Sony/ATV was as Director, Financial Planning and Analysis - Digital, with sole responsibility of managing all financial aspects (including budgeting and forecasting) of Sony/ATV\'s UK & International Divisions digital revenues. Before joining Sony/ATV, I have worked in other commercial finance roles for media companies such as EMI Music Publishing and Virgin Media Television.Qualification: Qualified CIMA management accountant (ACMA, CGMA) since 2009
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