Samuel Moreno

About Samuel Moreno

With over a decade of experience in retail and food service management, I am passionate about creating and delivering exceptional customer experiences and products in the growing industry of non-alcoholic beverages. As the General Manager at Ocean Beach Cafe, I oversee the daily operations of the cafe and bar, including a retail bottle shop that offers a curated selection of non-alcoholic drinks and snacks.I also provide one-on-one consultation to individuals and businesses who want to incorporate non-alcoholic products into their menus and product sets, sharing my insight and knowledge on the latest trends and innovations in the field. My goal is to inspire and educate people on the benefits and possibilities of non-alcoholic beverages, while maintaining high quality standards and service.

Experience

1. Sales Manager

   Pentire

   Feb 2025 — Present · NY, US

   Managing sales operations in New York City and in key markets nationally, both on and off premise- Retaining relationships, providing data driven insights to grow ROS, improving brand visibility and removing barriers to success between the brand and accounts- Strategically acquiring new accounts, increasing business 90% YoY between 20••••25 in New York City, while opening new markets- Building strong relationships with distribution partners, brokers, and sales agencies- Working closely with off-premise buyers to develop successful sales strategies- Providing in-store and trade show demos, staff training and marketing support- Successfully executing brand partnerships with similarly minded brands- Collaborating with our Operations team in the UK, assisting in order management and logistics. Managing RTM including Faire and Airgoods

Education

• Seattle University

  Bachelor of Arts - BA, Sociology

  2010 — 2013