Samuel Morales
🚀 Global Strategic Marketing & Business Development Executive | CRM & Digital Marketing | Digital Strategy Leader | Entrepreneurial Impact | Expert in Business Intelligence, Automation & Predictive Analytics
- Role
- Business Intelligence Manager at Coda Resources Ltd
- Location
- Winnetka, IL, US
- LinkedIn followers
- 500 followers
About Samuel Morales
I’m a Global Business Development and Marketing Executive with 14+ years of experience helping organizations scale through data-informed strategy, CRM implementation, and digital transformation. I specialize in building go-to-market frameworks, driving omnichannel revenue growth, and aligning marketing and sales to performance metrics that matter. Currently, I lead business intelligence and digital marketing strategy at Coda Resources, where I’ve driven a 35% increase in online sales and built predictive analytics tools in Power BI to track KPIs and customer behavior. As Founder of Crescendo Consulting Group, I work with businesses to design CRM adoption plans, lead generation funnels, digital marketing strategies, and data-based growth strategies. This project-based work complements my corporate roles and enhances my ability to solve challenges across industries and team structures. I’m also the Founder of Sophisticated Spirits, a specialty import company focused on promoting Mexico-origin spirits like mezcal and tequila in the U.S. market. Through this venture, I’ve applied my expertise in branding, regulatory navigation, and product positioning to build a scalable business from the ground up. Areas of Expertise: Go-To-Market Strategy | CRM Optimization (HubSpot, Salesforce, Microsoft Dynamics 365) Business Development & Client Stewardship | B2B Growth & International Expansion P&L Strategy | Pricing & Revenue Optimization | Financial Modeling Digital & Omnichannel Marketing | SEO, SEM, PPC | Analytics & BI (Power BI) Cross-Functional Leadership | Change Management | Strategic Consulting I’m passionate about building high-performing teams, transforming data into decisions, and creating sustainable business models that serve a purpose. Let’s connect and explore opportunities to drive growth, impact, and innovation together.
Experience
Business Intelligence Manager
Jan 2024 — Present · Glendale Heights, IL, US
Education
Columbia Business School
Certificate, Digital Marketing
University of Illinois College of Law
LLM, LAW
2009 — 2010
University of Illinois Urbana-Champaign
Master's degree
Cambridge Judge Business School
Business Administration and Management, General
2020 — 2021
Harvard Business School Executive Education
Global Strategy Management , International Business
2018 — 2018
UPAEP
Bachelor of Laws (LL.B.), Law
2000 — 2004
University of Illinois Urbana-Champaign
Master's in Law, International Business Law
Columbia Business School
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Columbia Business School
Certificated, Marketing/Marketing Management, General
University of Illinois Urbana-Champaign
Master's of Law, International Law and Legal Studies
2009 — 2010
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