Samuel Mecham
Web Engineering & Growth Leader | Turning B2B SaaS Platforms into Pipeline Engines
- Role
- Associate Director, Web Engineering & Strategy at IRIS Software Group
- Location
- Orem, UT, US
- LinkedIn followers
- 500 followers
About Samuel Mecham
Director-level leader at the intersection of web engineering and growth strategy. I help B2B SaaS companies turn their web platforms into measurable pipeline and revenue engines.With 12+ years of experience, I connect acquisition, experimentation, performance, and platform engineering into a single growth system — and I build the distributed, cross-functional teams that sustain results. I bridge business strategy and technical execution, partnering across Marketing, Product, and Engineering to align the web more directly to business growth.I\'m particularly focused on building durable growth systems that compound over time — leveraging AI and automation to increase velocity, improve experimentation, and unlock efficiency gains across web delivery and operations.High-performing teams, in my experience, are built on clear ownership, strong operating rhythms, and a culture of continuous improvement. I bring that philosophy to both the platforms I scale and the people I lead.I\'m strongest at the intersection of technical depth and strategic impact — equally at home in a growth conversation with a CMO and debugging a production issue in an unfamiliar codebase.Core focus: Web Engineering · Growth Engineering · Experimentation · SEO/AEO/GEO · Performance · Platform Governance · AI-Enabled Workflows
Experience
Associate Director, Web Engineering & Strategy
Jan 2025 — Present · UT, US
Lead web engineering and growth strategy across a 30-site global portfolio for one of the UK\'s largest B2B SaaS providers — customers, 135 countries — connecting UX, experimentation, performance, and delivery to measurable pipeline and revenue impact.→ Own strategy and execution across irisglobal.com, iris.co.uk, and 28 international properties, including SEO/AEO/GEO initiatives to strengthen organic and AI-driven search visibility.→ Run a portfolio-wide experimentation program delivering 2–3 A/B tests per month — top result:+149% conversion lift — with QA gates, regression prevention, rollback-ready deployments, and weekly vulnerability reviews maintaining 99.99% uptime.→ Translate analytics, experimentation, and funnel data into roadmap decisions that improve user journeys, conversion performance, and pipeline contribution.→ Integrate AI-enabled workflows across web delivery, SEO/AEO, experimentation, and team operations — clearing a 100+ item backlog within 90 days, improving team velocity by 25%+, delivering 75% faster page builds, and reducing load times by 20%.→ Consolidated 23 acquired international sites into core domains, reducing operational overhead, strengthening SEO/AEO authority, and improving security.→ Lead a remote-first international team of 6 engineers, establishing operating rhythms across intake, prioritization, and sprints that improved predictability and delivery velocity.→ Partner with Marketing, Product, and global stakeholders to align roadmap priorities with go-to-market objectives, enabling faster execution of user-centered web experiences.
Education
Utah Valley University
Bachelor of Science (BS), Digital Media with and Emphasis in Internet Technologies
2010 — 2015
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