Samuel Kirschner
Data Science Manager - Ad Measurement at Kroger Precision Marketing/84.51
- Role
- Data Science Manager at 84.51˚
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Samuel Kirschner
I’m a data scientist with over a decade of hands-on experience and more than five years leading data science teams focused on ad measurement and targeting within the CPG industry. My core strength lies in prototyping and scaling new measurement products, especially those centered on incrementality measurement.At both NCSolutions and Kroger Precision Marketing, I’ve built and launched multiple ad measurement solutions grounded in rigorous experimentation and causal inference methodologies. My work spans a broad range of techniques, including marketing mix models A/B testing, and both matching-based and machine learning-driven causal inference approaches applied to observational data.Outside of work, I’m a passionate sports analytics hobbyist. I’ve received honorable mention in the NFL Big Data Bowl in both 2023 and 2024, and I’m a strong advocate for using sports as a gateway to statistical literacy and increasing engagement in math and data science.If you are interested in connecting on sports analytics, incrementality, causal inference or the ad business, You can contact me at S••••••••@gmail.com
Experience
Data Science Manager
Apr 2024 — Present
Lead a team of data scientists working on building clean room measurement solutions with publisher partners to measure advertising effectiveness across a variety of media channels as well as cross-channel measurement products
Education
University of Cincinnati
Master's degree, Applied Economics
2015 — 2017
Miami University
Interdisciplinary Studies
2005 — 2007
University of Cincinnati
Graduate Certificate in Data Analytics
2014 — 2015
University of Cincinnati Carl H. Lindner College of Business
Bachelor of Business Administration (B.B.A.), Finance and International Business
2007 — 2009
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