Samuel Herrero

About Samuel Herrero

Bilingual creative sales and marketing executive, with over 20 years of established track record of performance excellence in the consistent generation of ideas, business and market penetration. Tenacious, results-driven business strategist with a strong record of driving growth and developing new business, structuring market plans, leading people and managing teams. Persuasive communicator, with a unique innovative style. Skillful at solving complex business challenges. Sales executive adept at building brands via cross-unit/cross-geographies that derives efficiencies, and aligns resources to achieve company’s objectives.

Experience

1. Vice President Travel Retail Division

   Citizen Watch America

   Jan 2017 — Present · Miami, FL, US

   Develop sales excellence functions within the Travel Retail Division including, Cruise Ships, US/LATAM Airport Duty Free stores and Caribbean Islands, emphasizing sales growth and performance- Reporting to the Americas Managing Director for Citizen Watch Group with full P&L responsibility, manage a $100M+ Retail sales territory interacting with buying offices located in different regions of the world (i.e. Europe, US, Latin America)- Successfully opened the airport business channel. From zero to 22 stores in major airports in the US, Colombia, Panama and Dominican Republic. Within 12 months sales achieved over $1.6M.

Education

• The Ohio State University

  BS, Interrnational Business, Marketing

  1991 — 1996

Skills

• Forecasting
• Management
• Competitive Analysis
• Sales
• Strategy
• E-Commerce
• Product Marketing
• Sales Management
• Retail
• Brand Management
• Marketing Strategy
• Product Development
• Marketing
• Advertising
• Marketing Management
• Sales Operations
• Budgets
• New Business Development
• Business Strategy
• Marketing Communications
• Brand Development