Samuel Hassler

About Samuel Hassler

Strategic and creative thinker with experience creating successful brand, experiential…

Experience

1. Senior Consultant (Customer Strategy)

   Slalom

   Jan 2022 — Present · Portland, OR, US

   Global customer strategist contributing to local market team projects to lead customer research initiatives, manage stakeholders, and drive customer experience design enhancements for a wide range of clients including Toyota, National Assoc. of Boards of Pharmacy, TIAA, McDonald\'s and Mass General Brigham. Conducted qualitative and desktop consumer research on a non-profit’s peer group and audience segments, to identify messaging opportunities and outstanding consumer needs ahead of a new product launch. Presented findings and conducted a brand/product strategy workshop to achieve alignment ahead of messaging strategy development. Applied new messaging pillars to a first-year marketing strategy and channel plan.Created a 360-degree view of the EV charging experience through quantitative and qualitative research. Led our qualitative research workstreams, which included 52 in-depth interviews and a diary study with 102 participants. Specific activities included drafting discussion guides and diary study prompts, training team members on interview facilitation best practices, leading interviews, sourcing third-party vendors, synthesizing research findings and distilling into useful insights. All research led to the creation of four data-driven customer personas focused on charging experience needs, desires and delighters. We applied these personas to future use cases aligned with the client’s existing customer engagement strategy.Refreshed sales and B2B marketing materials to align with a corporate rebrand at a retirement solutions provider. Conducted workshops with internal stakeholders across the organization, developed new narratives for multiple audiences including new copy, content, asset design and talk tracks for presentations. Worked with the internal comms and training teams to develop a training program to ensure alignment and adoption across sales teams.

Education

• Texas Christian University

  BS

  2010 — 2014

Skills

• Indesign
• Facebook
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Photoshop
• Leadership
• Public Relations
• Social Media
• Social Networking
• Microsoft Word
• Strategic Communications
• Press Releases
• Microsoft Office
• Research
• Public Speaking
• Time Management