Samuel Bature

Business Analyst @Upwork

Birmingham, GB

Facilitated a workshop with designers, developers, and the project team to craft user-friendly and aesthetically appealing products that also satisfy user and business requirements, leading to a 12% decrease in bounce rate.− Identified pain points in the customer journey by analysing qualitative feedback and quantitative data, leading to targeted improvements that increased the Net Promoter Score (NPS) from 30 to 40.− Utilised BPMN to map, analyse, and optimise the ad campaign execution process. Identified bottlenecks in campaign planning and execution stages, leading to a 20% reduction in campaign launch time.− Collaborated with the project sponsor to develop comprehensive business cases supporting strategic initiatives, incorporating cost-benefit analysis and impact assessment to justify investments. Engaged stakeholders to align on objectives and secured approval for projects, resulting in a 6% increase in project funding− Orchestrated User Acceptance Testing (UAT) phases, meticulously defining test scenarios and managing execution cycles to validate software functionality against user stories and acceptance criteria. Achieved a 95% defect-free release rate, ensuring seamless alignment with business objectives and stakeholder expectations.