Samuel B.

About Samuel B.

I am a data driven marketing professional with a track record of success through creativity, technical detail, and grit. I am the Swiss Army knife any marketing department needs to pivot quickly and capture opportunity.Website: http://bit.ly/1WnBJTS

Experience

1. Director of Channel Performance Management

   Mobivity

   Mar 2023 — Present

   I led Mobivity from a single customer ad network to their acquisition by Mistplay by filling the knowledge and skill gap of how to work with Mobile Advertisers- Coded and deployed production tools for Mobivity using AWS Lambda, API gateway, and S3 transforming technical tasks into mundane operational tasks and enabling junior team members to execute them, freeing me to take on skilled problems- Executed the integrations of the Mobivity network with all major MMPs: Appsflyer, Adjust, Kochava, Singular, Branch, and custom systems clearing the way to work with virtually every mobile gaming advertiser- Built custom reports using SQL and data visualization tools to effectively price our traffic and negotiate deals with our publishers improving margin and identifying customer’s maximum price points- Sales engineer for new publishers - I onboarded 5 new publishers in under 6 months each with its own rewarding API and loyalty back-end- Executed media buying campaigns for massive publisher customers including: Chevron, Texaco, Circle K, and Checker’s and Rally’s. These campaigns were essential for obtaining keeping important publishers and customers which led to our acquisition by Mistplay

Education

• University of California, Santa Cruz

  Bachelor of Arts (B.A.), Business/Managerial Economics

  2009 — 2013