Sam Stafford

Head of HR Uk & Ireland @Viking UK

Nottingham, GB
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+91 *********19

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WORK HISTORY

Feb 2022 — Present

Head of HR Uk & Ireland @Viking UK

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Leicester, GB

As Head of HR, I lead the people agenda for our organisation – shaping and delivering a people strategy that enables sustainable business growth, builds capability, and creates an environment where our people can thrive. My remit spans the full employee lifecycle, with a strong emphasis on strategic workforce planning, leadership development, talent management, and organisational effectiveness.A key part of my role is acting as a trusted adviser and business partner to the senior leadership team, ensuring people considerations are central to commercial decision-making. I work closely with leaders across the business to design structures, develop leadership capability, and align culture with strategy.I’m passionate about developing talent at all levels and am actively involved in coaching and mentoring emerging and established leaders to support high performance and career progression. Through my background in executive coaching, I help individuals and teams unlock potential, build resilience, and lead with authenticity.Externally, I regularly engage with HR peers and industry networks to share best practice, exchange ideas, and stay ahead of evolving people trends – ensuring our approach remains innovative, inclusive, and impactful.

EDUCATION

2016 — 2016

APMG International

Prince 2 Practitioner

2000 — 2003

Nottingham Trent University

BSc (Hons), Psychology

2013 — 2015

Nottingham Business School, Nottingham Trent University

CIPD Postgraduate Diploma (Level 7), Human Resources Management

N/A

Institute of Leadership & Management (ilm)

Level 7 Diploma, Executive Coaching & Mentoring

ABOUT SAM STAFFORD

Chartered MCIPD HR professional & Qualified Executive Coach with strong business partnering skills, and a focus on building effective stakeholder relationships to achieve organisational objectives. I hold a CIPD Level 7 Postgraduate Diploma (commendation) in HR Management, a Level 7 Executive Coaching qualification and a Prince 2 practitioner certificate. My strengths are designing and delivering HR strategy in line with commercial objectives, mitigating risk for the business, delivery to deadlines in a fast-paced environment and business partnering/ coaching to C-suite/ board level. I’m passionate about fostering the right culture in an organisation through clear communication, recognition, engagement with talent and providing the right development opportunities to enable growth and a fulfilling work-life experience. Throughout my career I have worked both locally and internationally within small independent, and larger matrix organisations. I\'ve also managed and coached teams.On a personal level, I\'m pragmatic, resilient, and able to operate under pressure. I pride myself on my ability to learn and adapt to new situations and organisations, and enjoy a challenge.

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Sam Stafford — Head of HR Uk & Ireland at Viking UK in Nottingham, GB | Unifers