Sam Southey
Coty
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WORK HISTORY
@Coty
EDUCATION
University of Exeter
BA Economics:, Economics, Philosophy, French
ABOUT SAM SOUTHEY
GLOBAL CREATIVE LEADER and passionate believer in the power of creativity to drive growth by placing brands in the heart of culture and conversation. 20+ year track record of delivering brand re-invention, business transformation and sustainable growth across the beauty category: color cosmetics, nail, fragrance, skincare and hair. Currently Senior Vice President: Brand Equity and Creative at COTY, one of the world’s biggest beauty companies, leading the creative output of more than 12 brands across Consumer Beauty and Skincare divisions, including Covergirl, Rimmel, Max Factor, Bourjois, Adidas, David Beckham and Philosophy skincare. Responsible for defining brand equity, visual identity, packaging design, and all online and offline consumer communication across all media. Leads global, multi-functional creative teams to define & execute turnaround strategies of beauty & lifestyle brands, uniting creative & commercial capability to holistically solve marketing problems. Previously worked with Unilever and Procter and Gamble Prestige. Extensive expertise in beauty licensed partnerships with Fashion Houses including Hugo Boss, Lacoste, Gucci, Dolce and Gabbana, Rochas. Speaker: Creative Effectiveness, The Power of Diversity in Driving Effectiveness.Judge: Design Effectiveness Awards, EuroBest Awards, Dubai Lynx Creative Strategy Jury, London Connections.Cannes Lions Creative MBA: Panel SpeakerCannes Lions CMO Accelerator 2018 graduate.NED for fashion and retail startup.
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