Samson Fernandes
Digital Marketing Manager @ 7-Eleven | Ex-Times Group | HEC Paris Certified
- Role
- Digital Marketing Manager at 7-Eleven
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Samson Fernandes
Dynamic Digital Marketing Manager with expertise in building and executing impactful…
Experience
Digital Marketing Manager
Jul 2024 — Present · Mumbai, IN
Leading all digital marketing initiatives for 7-Eleven India, ensuring cohesive brand presence across digital platforms- Driving paid media campaigns across Meta, Google, Uber, Snapchat, and other key platforms to maximize reach, engagement, and ROI across diverse audience segments- Handling the brand’s Instagram page, including content planning, strategy, and performance optimization- Managing Google Business Profile (GMB) pages for all stores, optimizing them for search visibility and engagement- Conceptualizing and executing influencer marketing campaigns for product launches, store activations, and brand collaborations- Designing and managing a Campus Ambassador Program to amplify brand presence among college students and create peer-driven advocacy- Overseeing CRM to maintain brand reputation online
Education
St. Andrew's College of Arts, Science and Commerce
Bachelor's degree, Hotel, Motel, and Restaurant Management
2013 — 2016
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