Samantha Sarkisian

Digital Solutions Specialist @Nucor Insulated Panel Group

Lewisville, TX, US

Blending CRM Strategy + Creative Marketing Ops | Marketing Tech & Enablement | Driving Adoption, Automation & Customer Journey Impact CRM Strategy & OwnershipTook ownership of a previously unmanaged CRM platform, transforming it into a centralized, scalable system with clear governance and user supportDesigned and led the vendor evaluation process for a full CRM revamp — including stakeholder interviews, multiple vendor demos, and implementation planningDeveloped a 4-phase rollout strategy with training milestones, adoption metrics, and feedback loops Sales Operations & EnablementBuilt a new BDM dashboard for sales pipeline visibility and automated opportunity reportsDesigned SOPs and onboarding materials used to train 30+ teammates across Sales and MarketingCreated CRM-integrated workflows for marketing and lead generation, improving response time and campaign data quality Training, Documentation & Change ManagementLed a pilot of a digital SOP software platform — including test group support, training sessions, and survey-based feedbackDeliver onboarding for all sales team new hires, supporting ramp-up with CRM walkthroughs and process documentationCollaborate with Talent, Sales, and Marketing teams on scalable enablement, campaign logic, and lead nurturing flow🤝 Cross-Functional Project WorkPartnered on marketing initiatives such as persona mapping, rebranding, and tradeshow lead managementRegularly support marketing campaign reporting and CRM-based audience segmentationServe as the go-to system resource across Sales, Marketing, and Operations

University of Texas at Tyler

Bachelor's degree