Samruddhi Mule
Digital Acquisition Executive @Joblogic Service Management Software
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WORK HISTORY
Digital Acquisition Executive @Joblogic Service Management Software
Birmingham, GB
Since joining Joblogic, I’ve focused on enhancing digital lead generation performance through Bing Ads and Google Ads. By restructuring PPC campaigns, segmenting ad groups and audiences, and tightening keyword targeting, I significantly reduced irrelevant traffic and improved marketing-qualified lead (MQL) quality.These strategic optimisations led to an increase in the Enterprise Leads to MQLs conversion rate from 15.25% in February to 37.21% by June, a major uplift in sales funnel efficiency and lead scoring accuracy.
EDUCATION
Brunel University of London
Master of Science - MS
Kirti M.Doongursee
Bachelor of Science (BSc)
ABOUT SAMRUDDHI MULE
I’m a performance-driven digital marketer with over 6 years of experience leading…
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