Samruddhi Gajbhiye
Digital Marketing | Email Marketing | Automation | IP - Domain Reputation Warmup | Campaign Management | Testing
- Role
- Email Marketing Specialist at Unboundb2b
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Samruddhi Gajbhiye
Email Marketing I SEO I Wordpress I Social Media
Experience
Email Marketing Specialist
Jul 2024 — Present · Pune, IN
Managed journey emails, automating sequences for improved customer engagement and retention. Leverage Mailchimp, HubSpot, and Freshworks ESPs to create and manage complex email workflows, optimizing campaign performance through data analysis and report generation. Improve email deliverability by managing IP and domain reputation, monitoring sender scores, and ensuring emails adhere to CAN-SPAM and GDPR compliance standards. Conducted A/B testing to optimize subject lines, content, and design for increased open and click rates. Conduct extensive pre-send testing for emails to ensure optimal inbox placement, mobile responsiveness, and high-quality user experience across various devices and email clients. Basic Knowledge of HTML, CSS, WordPress. Analyzed campaign performance through detailed reporting, tracking key metrics such as open rates, click-through rates, bounce rates, and conversions.
Education
University of Mumbai
BSC IT
2021 — 2023
St. Ursula Academy
HSC
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