Samruddhi Borkar

About Samruddhi Borkar

Driving New User Acquisition & Performance Marketing at Games24x7Growth-focused Marketing Professional with [6+] years of experience leading User Acquisition (UA) campaigns across paid and partnership channels in the gaming industry. Proven track record of scaling new user growth while maintaining healthy CAC, LTV, and ROAS. Passionate about the intersection of gaming, marketing, and data.

Experience

1. Deputy Manager Marketing

   Games24x7

   Apr 2022 — Present · Mumbai, IN

   Manage digital campaigns, from ideation to media planning to optimization and performance analysis•Formulating and executing the customer acquisition strategy to drive traffic, retargeting, repeat purchase.•Drive marketing campaigns which are highly targeted basis content affinity of relevant segmented audience cohorts•Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact•Drive digital marketing efficiencies and reach through continuous communication testing (A/B), innovation using different platforms and new formats.•Take initiatives, identify pain points, improvement areas and work towards achieving a solution.

Education

• IES MCRC

  PGDM

  2013 — 2015

• R.A.Podar College

  Higher Secondary Education, Commerce

  2007 — 2009

• D.G.Ruparel College

  Graduation, Management Studies

  2009 — 2012

Skills

• E-Learning
• Market Research
• Microsoft Word
• Strategic Partnerships
• Pardot
• Customer Service
• Event Planning
• Time Management
• B2b Marketing
• Public Relations
• Financial Advisory
• Business Strategy
• Business Development
• Microsoft Excel
• Powerpoint
• Event Management
• Reseller/Var Networks
• Strategic Planning
• Management
• Customer Relationship Management (Crm)
• Brand Management
• Teamwork
• Marketing Strategy
• Team Management
• Branding
• Capital Markets
• Leadership
• Microsoft Office