Samriddhi Soni
Data and AI @ Novo Nordisk | Columbia University | Statistician | Data Scientist | Pharmaceutical and Healthcare |
- Role
- Analyst - Sales Strategy & Insights at Novo Nordisk
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samriddhi Soni
Hey everyone! I am a data nerd with a passion for using analytics to solve problems and drive business impact. I am currently working as an Analyst in the Field Strategy and National Insights team at Novo Nordisk supporting Field Sales, National Commercial Execution and cross-functional analytics teams.During my work and research experience, I have developed machine learning models that improved outcomes for 5M+ patients by enabling personalized treatment plans. I worked closely with executives to ensure my analytical findings translated into real improvements in patient care. My proudest accomplishment was creating intuitive data dashboards that tracked 25M+ data points. These visualizations enabled the organization and decision-makers to easily monitor key performance indicators and clinical metrics.On the tech side, I use R, Python, SQL, and emerging analytics tools like Dataiku and Tableau. But I\'m most passionate about the human side - collaborating with stakeholders and translating numbers into compelling insights.I am excited to continue finding ways to leverage data to inform business strategy and drive positive change in healthcare and pharmaceutical manufacturing organizations. If you have an analytical puzzle I can help solve, let\'s connect!Check out my portfolio at https://github.com/Samriddhi-Soni
Experience
Analyst - Sales Strategy & Insights
May 2024 — Present · New York, NY, US
Built and productionized a Random Forest classifier to identify HCPs prescribing segment; mitigated class imbalance and optimized decision thresholds to reach 95% precision, enabling data-driven cross-team decision-making-Designed and executed an A/B testing framework to evaluate the impact of a field initiative on sales metrics within the obesity portfolio. Applied statistical hypothesis testing to assess significance and effect size between test and control health systems, delivering data-driven insights that improved field alignment, targeting precision, and strategic resource allocation- Led an advanced time series analysis of novel sales performance indicators for the obesity portfolio to determine their predictive strength for brand growth and inform data-driven hypertargeting of HCPs. Applied statistical tests of stationarity and autocorrelation, developed forecasting models, and delivered insights that enhanced segmentation precision across payer, patient, specialty, and indication dimensions, improving targeting efficiency and forecast accuracy- Utilizing statistical methods and research designs to analyze and generate insights in the field strategy and national insights team. Contributing to hypothesis driven investigations into detailed channel dynamics, prescriber, patient, and transactional data- Supporting the planning of process development of market and brand-based situation analysis to identify trends, gaps and opportunities, as well as relevant identification and development of key performance indicators and leading indicators.
Education
University of Delhi
Bachelor of Science - BS
2019 — 2022
Columbia University in the City of New York
M.S. in Applied Statistics
2022 — 2024
Delhi Public School - R. K. Puram
High School Diploma
2017 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.