Samrat Sinha

About Samrat Sinha

Experienced Brand, Communications, and Marketing leader with 15+ years of experience…

Experience

1. Brand and Communications

   TÜV Rheinland Group

   May 2019 — Present · Bangalore, IN

   Appointed to develop high impact content for IMEA region, conduct Market Research for across all business streams. Drive internal and external communications; Public Relations, content marketing, Branding and Event management. Drive External and Internal communications (Internal portals, emailers, employee engagement, develop content for TÜV Rheinland global magazine) and website content development Content Marketing: Generate content to increase Brand recall, focuse on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action Conduct Business Intelligence projects on different sectors PR: Ideate PR strategies and activity plans for the yearo Create media opportunities for MD and other Business Headso Draft Press Releases, articles and blogs for employess and business heads o Obtaine digital/print coverage in target local (India) media, across media opportunities Responsible to develop high impact content and secondary market research for across business fields Event support: Leverage event sponsorship opportunities to obtain organic editorial space in publications associated with the event organizing company Identify relevant events and communicated with the business. For execution: concept, design creation, vendor management (remote or in-person) Sales tool kit: Create materials as per sales team requirements (e.g: Flyer, Brochure, Sales PPT, ad creatives etc.) Branding:o For Corporate HQ of TÜV Rheinland India and other locations in India - concept, design creation and vendor managemento Conduct Brand Audit to ensure all digital and print communication pieces are aligned to TÜV Rheinland brand guidelineso Create advertisements for a variety of platforms

Education

• Balaji Institute Of Modern Management, Pune

  Master of Business Administration (M.B.A.)

  2008 — 2010

• Rajiv Gandhi University of Health Science| 2007

  Bachelor in Pharmacy from PES College, Bangalore

Skills

• Business Development
• Negotiation
• Media & Communication Strategy
• Market Research
• Marketing
• Social Media Marketing
• Team Management
• Content Development
• PR & Corporate Communication
• Brand Management
• Competitive Intelligence
• Strategic Communications
• Public Relations
• Internal Communications
• Media Relations
• Management
• Crisis Communications
• Social Media
• Corporate Communications