Samrat Basu
Integrated Marketing Communication Specialist with foundation in Advertising.
- Role
- Senior Vice President - Global Lifebuoy at Mullenlowe Lintas Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Senior Vice President - Global Lifebuoy
Oct 2015 — Present · Mumbai, IN
Brand Management for all LB markets
Education
Delhi University
Bachelor of Arts
1994 — 1997
St.Columba's School, New Delhi
AISSCE
1981 — 1994
Skills
- Outdoor Advertising
- Customer Insight
- Advertising
- Interactive Advertising
- Mobile Marketing
- Brand Development
- Competitive Analysis
- Creative Direction
- Strategic Communications
- Corporate Communications
- Creative Strategy
- Strategy
- Marketing
- Marketing Management
- Interactive Marketing
- Integrated Marketing
- New Media
- Corporate Branding
- Direct Marketing
- Market Research
- Digital Media
- Marketing Communications
- Digital Marketing
- Relationship Marketing
- Brand Management
- Marketing Research
- Internal Communications
- Marketing Strategy
- Brand Architecture
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