Sam Rand

About Sam Rand

I can market anything,\', advertising yourself can be tricky. Instead, I\'d like to share some points of pride along my education and work journey. Pursuing continued education in my field is important to me. I have a suite of Google, Hubspot and Salesforce certifications. I also have things like my motorcycle license and various scuba qualifications that allow me to go on all sorts of adventures during my down time. I have been consistent in my ability to drive rapid change. With personal connections and strong leadership capabilities, I can bring ideas together to be optimized by data and implemented on the most cutting edge platforms. I self-funded both my undergrad and master\'s degree and was the first in my family with an MBA. I look forward to illustrating how my abilities drive me to results-oriented success. My passion for finding what drives people has translated into key quantitative and qualitative skills including deploying and optimizing key campaigns to millions of customers in high-budget marketing funnels. Shoot me a message right now and let\'s start a conversation ->- Sam

Experience

1. Lead Solutions Engineer

   Salesforce

   Jul 2025 — Present · Dallas, TX, US

   Strategic Discovery: Lead deep-dive discovery workshops with C-suite stakeholders (CTOs, CMOs) to uncover business pain points across the entertainment lifecycle, from content production to fan engagement.• Solution Architecture: Design end-to-end technical architectures using Salesforce Media Cloud, Data Cloud, and AI (Einstein) that integrate seamlessly with existing AdTech and MarTech stacks• High-Impact Presentations: Deliver world-class,\"theatrical\" product demonstrations that showcase the power of the Salesforce platform in solving industry-specific use cases like Direct-to-Consumer (DTC) scaling and Live Event management.• Technical Leadership: Act as the technical \"Quarterback\" for the account team, coordinating with Product Management, Engineering, and Professional Services to ensure solution feasibility and customer success.• Vertical Innovation: Stay at the forefront of entertainment trends—including Generative AI in content creation, loyalty programs, and real-time fan data orchestration—to provide thought leadership to clients.• Value Engineering: Partner with Account Executives to build compelling business cases, quantifying the Return on Investment (ROI) and Total Cost of Ownership (TCO) for prospective customers.

Education

• Texas State University

  Bachelor of Science - BS, Public Relations and Mass Communication

  2013 — 2016

• Texas State University

  Associate of Science - AS, Psychology

  2013 — 2016

• Spring Hill College

  Master of Business Administration - MBA, Organizational Leadership

  2018 — 2020

• Austin Community College

  Associate of Arts and Sciences - AAS, Liberal Arts and Sciences, General Studies and Humanities

Skills

• Corporate Communications
• Public Speaking
• Strategic Communications
• Microsoft Office
• Event Management
• Social Networking
• Indesign
• Search Engine Optimization (SEO)
• Event Planning
• Online Research
• Leadership
• Inbound Marketing
• Facebook Marketing
• Google Adwords
• Inbound Lead Generation
• Public Relations
• Internal Communications
• Media Relations
• Team Management
• Online Marketing
• Project Management
• Online Communications
• Social Media Marketing
• Press Releases
• Google Analytics
• Photoshop
• Digital Marketing
• Adobe Creative Suite
• Customer Service