Samra Aghayeva

Data Scientist | MS in Systems Engineering & Analytics @ UW-Madison | Machine Learning • Marketing Analytics

Role
Data Analyst at Smarter Contact
Location
Madison, WI, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Samra Aghayeva

Revenue Operations & Marketing Analytics Specialist with 4+ years driving B2B and B2C…

Experience

  1. Data Analyst

    Smarter Contact

    Jan 2023 — Present

    Built marketing performance dashboards in Google Analytics and HubSpot to track campaign KPIs, click-through rates, and conversion metrics.• Conducted A/B testing to evaluate SMS/email campaign effectiveness; increased engagement by 20%.• Cleaned and optimized outreach lists using Python and Excel; improved contact quality and campaign targeting precision.• Provided strategic insights to the CMO and marketing team, enabling data-driven decisions on customer segmentation and ad spend allocation.

Education

  • Türkiyə Dəyanət Vəqfi Bakı Türk Liseyi

    High School Diploma, Mathematics

  • Code Academy

    Advanced Data Science

  • Yıldız Teknik Üniversitesi

    Bachelor's degree, Mathematical engineering aka Applied Math/Computer Science

  • Yıldız Teknik Üniversitesi

    Economics

  • University of Wisconsin-Madison

    Master of Science, Systems Engineering and Analytics

  • University of Wisconsin-Madison

    Master of Engineering - MEng, AI for Engineering Data Analytics

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Samra Aghayeva — Data Analyst at Smarter Contact in Madison, WI, US | Unifers