Samra Aghayeva
Data Scientist | MS in Systems Engineering & Analytics @ UW-Madison | Machine Learning • Marketing Analytics
- Role
- Data Analyst at Smarter Contact
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Samra Aghayeva
Revenue Operations & Marketing Analytics Specialist with 4+ years driving B2B and B2C…
Experience
Data Analyst
Jan 2023 — Present
Built marketing performance dashboards in Google Analytics and HubSpot to track campaign KPIs, click-through rates, and conversion metrics.• Conducted A/B testing to evaluate SMS/email campaign effectiveness; increased engagement by 20%.• Cleaned and optimized outreach lists using Python and Excel; improved contact quality and campaign targeting precision.• Provided strategic insights to the CMO and marketing team, enabling data-driven decisions on customer segmentation and ad spend allocation.
Education
Türkiyə Dəyanət Vəqfi Bakı Türk Liseyi
High School Diploma, Mathematics
Code Academy
Advanced Data Science
Yıldız Teknik Üniversitesi
Bachelor's degree, Mathematical engineering aka Applied Math/Computer Science
Yıldız Teknik Üniversitesi
Economics
University of Wisconsin-Madison
Master of Science, Systems Engineering and Analytics
University of Wisconsin-Madison
Master of Engineering - MEng, AI for Engineering Data Analytics
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