Sam Quan Krueger

About Sam Quan Krueger

Over 20 years of experience in strategic communications, integrated marketing, advocacy and PR, working with large organizations and companies such as the United Nations, UNICEF, E*TRADE, JP Morgan Chase and Discover Financial Services.Led the planning, development and launch of major digital and capital investment projects including-the global overhaul and redesign of the United Nations Development Programme\'s corporate web system supporting over 200 offices, teams, and units at global, regional and country-level in 35 languages-the merger of Citibank and Discover Financial student loan web properties; and -the expansion and launch of the new Museum of Chinese in America (based in New York City).Recipient of 1998 National Service Fellowship from the US Corporation for National & Community Service - a federal agency - and 2005 National Urban Fellowship.

Experience

1. Head of Digital Communications

   Undp

   May 2016 — Present

   Responsible for UNDP’s integrated digital communications for global advocacy, engagement and marketing Advise UNDP’s leadership on strategies to reach priority target audiences, promote UNDP’s key messages, and raise fundsSupport UNDP’s 200 teams and offices at country, regional and global levels in the planning and coordination of advocacy and marketing campaigns reaching audiences of 200M - 600MWork with public and private sector entities, as well as news media, to build UNDP’s presence in the digital landscape and expand UNDP’s reach and engagement with key audiencesManage teams of writers, social media specialists, multimedia editors, visual production specialists (in UX, photo, video, graphics), web developers and marketing specialists to create digital products and implement integrated campaigns for global advocacy and marketingLead the ongoing strategic and editorial planning for all digital channels including the creative concepting, writing, editing and production of digital contentLead the testing and implementation of new approaches to digital communications including multimedia storytelling and integration of emerging platformsEstablished media partnerships with National Geographic, Photoville and Google which have resulted in expanding UNDPs reach and engagement with new audiences including media influencersLaunched a UN digital literacy initiative, partnering with influencers from Mastercard, World Economic Forum, National Geographic, The Washington Post, Adweek and The Webby Awards

Education

• Columbia University

  Bachelor's degree, Economics

• Baruch College

  Master's degree, Public Administration, National Urban Fellow