Sampriti Dutta

About Sampriti Dutta

I’m Sampriti, a media graduate who lives at the intersection of influencer collaborations, brand campaigns, and digital storytelling.With a Media & Communications (Hons) degree from Cardiff University, I’ve built hands-on experience working with agencies and brands across healthcare, lifestyle, real estate, education, and consumer spaces.My day-to-day has involved executing influencer-led campaigns end to end from scouting and briefing creators to managing content, timelines, and brand collaborations. Alongside influencer marketing, I’ve also worked on PR, LinkedIn content, media outreach, and social media, ensuring every campaign tells a cohesive story across platforms.And on the side (which is honestly my favourite part), I’m a storyteller. I love writing, shaping narratives, and turning brand ideas into content people want to engage with.So stay tuned for my LinkedIn posts where I share thoughts on branding, creators, PR, and everything in between.Let’s connect and build something meaningful

Experience

1. Influencer Marketing Associate

   Barcode Entertainment : Strategic Brand Solutions

   Dec 2025 — Present · Mumbai, IN

   Design and execute influencer marketing campaign strategies aligned with brand objectives, KPIs, and audience insights.Plan and manage structured campaign workflows, timelines, and detailed briefing documents.Source, vet, and onboard nano, micro, and macro influencers at scale across multiple platforms.Manage large influencer rosters while ensuring strong brand fit, quality control, and cost efficiency.Negotiate deliverables, contracts, and budgets to maximise ROI for each campaign.Drive end-to-end execution of bulk campaigns across categories and digital platforms.Brief influencers clearly, align content with brand tone and creative vision, and oversee approval processes.Ensure seamless scheduling, timely content delivery, and strict adherence to campaign guidelines.Act as the primary point of contact for clients throughout the entire campaign lifecycle.Present campaign strategies, progress updates, and performance reports while addressing client feedback promptly.Collaborate closely with internal teams (strategy, design, paid media, etc.) to deliver integrated campaign solutions.Track campaign performance metrics (reach, engagement, conversions, ROI) and prepare detailed post-campaign reports with insights and recommendations.

Education

• Cardiff University / Prifysgol Caerdydd

  Bachelor of Arts - BA, Communication and Media Studies

• R. N. Podar School

  High School Diploma, Humanities/Humanistic Studies