Sam Pinnock
Growth Audience Insights Manager for Disney Experiences
- Role
- Consumer Insights Manager at The Walt Disney Company
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
Experience
Consumer Insights Manager
Dec 2023 — Present · Orlando, FL, US
Designed and executed research initiatives, uncovering key identity-driven insightsthat influenced marketing campaigns and enhanced audience engagement.• Led mixed-methods research (qualitative and quantitative) to analyze consumersentiment, identity intersections, and cultural trends.• Partnered with cross-functional teams to integrate insights into brand and experiencedecisions, driving inclusivity and representation.• Transformed data into actionable recommendations, guiding strategic decisions that directly impacted guest experience and business growth.• Developed audience segmentation models, identifying key demographic and psychographic shifts to refine targeting and personalization efforts.
Education
University of Central Florida
Bachelor of Science (B.S.), Industrial Engineering
2012 — 2016
Bellevue University
Master of Science - MS, Business Analytics
Skills
- Microsoft Access
- Microsoft Word
- Customer Service
- Research
- Project Management
- Teamwork
- Fundraising
- Social Media
- Databases
- Direct Time Studies
- Social Networking
- Powerpoint
- Microsoft Excel
- Communication
- Data Analysis
- Microsoft Office
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