Sam P. Engel

About Sam P. Engel

I\'m a seasoned strategic marketer who has brought products to market, both in-house and as a consultant. Strengths: Product Marketing, Go-to-Market Strategy, Growth Marketing.I’ve built full marketing foundations in-house and advised over 200 companies on their Go-to-Market.As the first marketing hire at BrandVerity (acquired by Partnerize), I learned to navigate ambiguity and build marketing systems from scratch.As an agency partner, I’ve developed a framework for appealing to a range of audiences, each with its own priorities and motivations. And how to refine that formula over time through a test-and-learn approach.I’ve worked with companies large and small, from bootstrapped startups to multinational enterprises.I\'m well-versed in: Software as a Service (SaaS), startups, social impact, social enterprises, marketing strategy, market research, branding / brand strategy, Voice of the Customer (VOC), competitive intelligence, market sizing / Total Addressable Market (TAM), pricing strategy, audience identification, audience segmentation, Ideal Customer Profiles (ICP), personas, positioning, messaging, storytelling and copywriting, channel strategy, demand generation, media strategy, content marketing, marketing operations, and marketing automation.

Experience

1. Lead Product Marketing Manager

   Carta

   Jan 2025 — Present · Seattle, WA, US

Education

• Brown University

  Honors A.B.

  2006 — 2010

Skills

• Solarc Right Angle
• Social Media
• Digital Marketing
• Online Advertising
• Marketing
• Brand Development
• Marketing Communications
• Hydration
• Branding & Identity
• Brand Architecture
• Marketing Strategy
• Social Media Marketing
• Online Marketing
• Ultimate Frisbee
• Integrated Marketing
• Blogging
• Graphic Design
• Copywriting
• Marketing Automation
• Hubspot
• Data Analysis
• Google Analytics
• Analytics
• Web Analytics
• Email Marketing
• Software as a Service (Saas)
• B2b Marketing