Sampath Kumar

Manager - Marketing @UNext Learning

Bengaluru, IN

Manipal Academy of BFSI (Formerly a unit of Manipal Global Education Services), is now a business unit of UNext Learning Pvt Ltd• Achieved rapid career advancement with 2 promotions in 3 years • Member of the strategy team at Manipal Global Skills Academy and played a pivotal role in driving revenue growth from 0 to 20 crores within 2.5 years, leading to operational profitability.• Developed and implemented comprehensive brand guidelines, including brand identity, logo design, and communication strategy, including part of an entire rebranding activity of Manipal Academy of BFSI.• Developed user-centric website wireframes & user-flows based on customer insights, driving monthly visits and generating over 1,800+ leads through SEO growth strategies.• Developed and executed a comprehensive content strategy, including website content, email campaigns, and corporate presentations.• Conceived, ideated and led the development of new products like Loan Ecosystem, TalentLink, Branchville and others, with the potential to generate over 30Cr+ in additional revenue.• Launched a highly successful learner referral program, generating over INR 3.2 crore in revenue for FY24.• Expanded market reach and drove 15% revenue growth through organic channels and BTL campaigns.• Part of planning and execution of product launches for new business solutions and client-partnered programs in the B2C market, developing tailored go-to-market (GTM) strategies and marketing campaigns.• Developed and executed a social media strategy that expanded brand presence across Facebook (23.0k+ followers), Instagram (6.7k+), and LinkedIn (4.4k+), fostering a loyal and engaged audience contributing to additional lead generation.• Implemented a comprehensive CRM system, resulting in increased productivity and improved lead conversion rates.• Developed and led a high-performing inside-sales team, consistently exceeding targets by acquiring 100+ learners monthly.

Mangalore University

Bachelor of Commerce (B.Com.)

Manipal University

Masters In Business Administration