Samotria Holmes
Board Member @South Carolina Specialty Food Association
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WORK HISTORY
Board Member @South Carolina Specialty Food Association
Columbia, SC, US
EDUCATION
Wilbur O. and Ann Powers College of Business at Clemson University
Bachelor of Science, Marketing
ABOUT SAMOTRIA HOLMES
I am a channel and alliances leader with 17+ years of experience building and scaling partner ecosystems across Point of Sale, Cybersecurity, Cloud, CX, and AI technologies. I specialize in developing profitable practices and alliance strategies that align vendor priorities with customer outcomes.Throughout my career, I’ve grown partner communities, designed and operationalized partner programs, and led cross-functional teams spanning Sales, Marketing, Product, and Services to bring joint solutions to market. I love turning complex vendor programs and certifications into clear, repeatable motions that drive pipeline, margin, and measurable customer value.My experience includes leading strategic alliances for Cisco and other global technology providers, guiding teams through new audit and certification requirements, and helping organizations evolve to a service-led, recurring revenue model. I’m especially energized by collaborating with diverse stakeholders, mentoring high-performing teams, and building the governance, playbooks, and relationships that enable partnerships to scale.Outside of tech, I bring an entrepreneurial lens from founding an award-winning specialty food brand—experience that deepened my passion for brand-building, operations, and customer experience end to end.
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