Samora MacHel Terceiro

Graduate Brand Management Intern @Ferrero

Greenford, GB

As a Graduate Brand Management Intern at Ferrero, I work across multiple brands within the Nutella and Kinder portfolio, including Nutella Spreads, Nutella Baker, Kinder and Nutella Biscuits (Kinder Happy Hippo, Kinder Cards, Nutella Biscuits, and Nutella B-Ready). In this dynamic role, I analyze market data, support brand and marketing managers, and contribute to strategic marketing initiatives. Key ResponsibilitiesData & Market Insights - Extract and analyze data from Nielsen, Kantar and SAP to track brand and competitor performance, identifying key trends to refine brand strategy.Marketing Campaigns & Brand Management - Support the execution of multi-channel media campaigns, promotional activities, and product launches to drive brand visibility and engagement. Sales & Performance Tracking - Conduct weekly sell-in and sell-out analysis of the portfolio, providing insights on category and competitor performance.E-commerce & Digital Marketing - Lead the marketing side of e-commerce content ownership, developing and optimizing the Amazon Brand Store for key seasonal events such as Christmas, World Nutella Day, and Pancake Day. Stakeholder Engagement - Deliver presentations to internal senior managers ensuring alignment on marketing strategies and performance. Retail & Merchandising Insights - Conduct on-ground assessments of product placement and merchandising, providing actionable recommendations to enhance in-store performance. Social Media Management - Oversee Nutella UK\'s Instagram and Facebook content, managing posts and engagement to strengthen brand presence online.Internal Event Coordination - Help organize and execute internal brand activations such as Pancake Day celebrations within the office, fostering employee engagement and strengthening brand culture