Sammy Silva
Vice President Joline Medical Inc.
- Role
- Area Representative Coaching and Training Excellence Focal Point of Colorado at Focal Point Business Coaching
- Location
- Largo, FL, US
- LinkedIn followers
- 500 followers
About Sammy Silva
Professional SummaryStrategic, results-driven medical device executive with 25+ years of experience launching products and scaling commercial operations across North America. I lead market entry, P&L management, and go-to-market strategy while building high-performing cross-functional teams and distributor networks. I partner closely with clinicians and KOLs—running workshops, lab/cadaver evaluations, and translating physician feedback into the product roadmap—to accelerate adoption of innovative spine solutions. Proven track record in negotiation, pricing strategy, and turning underperforming territories into consistent revenue driversCore Competencies• 25+ years’ medical device leadership driving commercial strategy and go-to-market (GTM) execution.• Lead market entry and U.S. corporate formation efforts, including regulatory and import readiness.• Full P&L ownership with budgeting, forecasting, and KPI-driven performance management.• Build and scale distributor and channel networks to accelerate market access and adoption.• Partner with KOLs and clinical teams to design hands-on education, workshops and cadaver labs that inform R&D.• Cross-functional leader aligned across Sales, Clinical, Regulatory, Supply Chain and Marketing.• Develop pricing, contract and reimbursement strategies to protect margins and enable adoption.• Ensure operational readiness and compliance to support rapid commercialization
Experience
Area Representative Coaching and Training Excellence Focal Point of Colorado
Nov 2016 — Present · CO, US
Education
New Mexico State University
BPH, Public Health
1990 — 1994
Skills
- Executive Development
- Strategy
- Sales Management
- Sales Operations
- Leadership Development
- Business Transition Planning
- Strategic Planning
- Negotiation
- Training
- Budget Management
- Cross-Functional Team Leadership
- Business Strategy
- Consultative Selling
- Surgical Instruments
- Account Management
- Corporate Training
- Relationship Building
- Executive Coaching
- Exit Strategies
- Medical Devices
- Sales Leadership Training
- Business Development
- Business Growth Strategies
- Sales Trainings
- Sales
- Business Coaching
- Leadership
- Market Trend Evaluations
- Business Plan Development
- Contract Negotiation
- New Business Generation
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