Sammy Houston

About Sammy Houston

Hi there! I\'m Sammy, a third year student studying business administration with a concentration in marketing. I have a strong passion for social media and content creation, and I aspire to build a career in social media marketing and management, specifically in the beauty or fashion industry.I love creating content, building campaigns, and using digital platforms to tell stories that inspire, engage, and build communities. From designing graphics on Canva to brainstorming creative campaigns, managing social channels, or experimenting with new tools and platforms, I’m energized by opportunities to learn, grow, and push my creativity. I thrive on trying new things, exploring innovative approaches, and finding ways to make every project meaningful and impactful.Over the past year or so, I’ve been gaining hands-on experience in marketing and social media, from strategy and content creation to broader communications work. I’m always looking to expand my skills and take on new challenges. Detail-oriented, ambitious, and endlessly curious, I constantly seek ways to refine my craft, connect with others, and contribute to projects that truly resonate with audiences.I’m excited to continue learning, collaborating, and growing as I work toward a career in social media marketing and management. I’m passionate about storytelling, building communities, and creating content that truly engages people, and I’d love to connect with others who share these interests or have insights to share.

Experience

1. Social Media Coordinator

   Gamma Phi Beta International Sorority

   Jun 2025 — Present

   Manage and schedule all social media content across platforms using Meta Business Suite, ensuring consistent posting aligned with brand goals- Maintain and organize a detailed content calendar and brand information within a shared Notion workspace to streamline collaboration and planning- Create compelling graphics that reflect the life coach\'s voice and values to increase follower interaction and brand awareness- Collaborate closely with the life coach to align content strategy with coaching objectives and upcoming events- Plan to edit and produce video content for TikTok and Instagram Reels, building the account’s presence from the ground up with strategic, authentic content.

Education

• University of Oregon Lundquist College of Business

  Bachelor of Science - BS, Business Administration, Marketing

• Tigard High School

  High School Diploma