Sammy Bina

WORK HISTORY

EDUCATION

SKILLS

ABOUT SAMMY BINA

I\'m a New-Yorker-turned-Seattlite with a passion for people and communication. With 15 years of experience spanning customer service, training, community management, and copywriting, clear and human-centered communication is at the heart of everything I do. Whether I’m coaching a group of new hires on brand voice, or responding to customers with empathy, my goal is to build trust and drive results.I’ve led teams ranging from 2 to 150+ across the U.S. and Southeast Asia. The onboarding programs I’ve developed from the ground up reduced ramp-up time by 30%, and delivered a <10% variance in performance between domestic and international teams. I’ve personally onboarded full CX teams with humor, empathy, and a deep desire to help others grow. I’ve had incredible mentors, and I strive to be that person for my team.While my titles have often centered around customer service, I think of myself as a communication jack-of-all-trades. I’ve owned all public-facing copy, from email macros to press releases. I’ve overhauled Help Centers for ease of use, written newsletters seen by thousands, built internal documentation, and led training with consistent brand voice always top of mind.No matter the channel or audience, I bring structure, voice, and kindness to every word I write.Outside of work, I\'m an avid traveler, chef, matchbook collector, and cat mom. Let\'s connect!