Sammy Rutherford

About Sammy Rutherford

With 25 years of sales experience in the American cycling industry and 38 years immersed in competitive cycling, I offer an intimate knowledge of both the sport and the North American market. My proven ability to build trusted relationships and strategic partnerships has consistently made me a top producer. I am highly motivated, adaptable, and possess a tireless attention to detail. My commitment to exceeding expectations ensures that my clients and partners always feel valued. I thrive in collaborative environments where I can learn from other top producers. I am a dedicated team player with the discipline and experience to maximize my role to its full potential. My infectious passion for cycling drives me to connect and share my enthusiasm with others.

Experience

1. Sales Manager of the Americas

   Feedback Sports

   May 2025 — Present · Golden, CO, US

   After successfully managing distribution in North America, my role has evolved to also incorporate South American distribution into my duties. I am now responsible for expanding our brand\'s reach into these unique markets, taking over the responsibilities previously held by our European/Asian Sales Manager.My primary focus has been on continuing the efforts in established markets and strategically approaching open markets for the right partnerships to grow our presence. This initial phase targets Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru and the Caribbean. Following this initial phase, I plan to extend our efforts to the remaining available markets.

Education

• Colorado State University College of Business

  Master of Business Administration - MBA, Sales, Distribution, and Marketing Operations, General

  2018 — 2020

• The University of Southern Mississippi

  BA, Cultural Anthropology/Archaeology

  1997 — 2000

• Holmes Community College

  Associate's degree, History

  1995 — 1996

Skills

• Event Planning
• Operations Management
• Ski
• Sporting Goods
• Negotiation
• Action Sports
• Marketing
• Account Management
• Veterans
• Trade Shows
• Bicycle
• Apparel
• Brand Development
• Online Marketing
• Athletics
• Mountain Biking
• Brand Management
• Sportswear
• Marketing Strategy
• Merchandising
• Social Media
• Sports Marketing
• Sports Management
• Retail Sales
• Sales
• Management
• Team Building
• Cycling
• Retail
• Social Media Marketing
• Strategic Planning
• Footwear
• New Business Development
• Sponsorship
• Customer Service
• Event Management
• Leadership
• Advertising
• Product Development
• Sports