Sammy Mhaule
Founder @Exceptional God
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WORK HISTORY
Founder @Exceptional God
Exceptional God is more than a fashion brand.It is a belief system, expressed through design.Born from the understanding that what we wear should reflect who we are becoming, Exceptional God exists at the intersection of faith, culture, luxury streetwear, and responsibility. In a world driven by noise and excess, we choose intention. We choose quality. We choose purpose.Our pieces are designed for those who move between worlds, creative and professional, grounded and aspirational, reflective and bold. Every garment is built to feel elevated yet effortless, timeless yet modern, refined yet wearable.Exceptional God does not follow trends.It stands on values.Our PhilosophyWe believe excellence is not loud.It is disciplined.It is consistent.It is intentional.Exceptional God represents the harmony between inner alignment and outer expression. Faith, for us, is personal, not performative. Style is not decoration; it is identity. Sustainability is not an option, it is a responsibility.We design clothing that allows you to show up fully, without compromise.Luxury with PurposeOur commitment to quality begins at the source.Exceptional God uses 100% organic cotton and responsibly sourced materials, ensuring every piece is crafted with respect for both people and planet. Our production processes prioritise ethical labour practices, fair working conditions, and reduced environmental impact.We believe in slow fashion, creating fewer, better garments that are meant to last. Pieces you return to. Pieces that grow with you. Pieces that donβt expire with seasons.Luxury, to us, is not excess.Luxury is care.
EDUCATION
Wits Business School
Business Administration and Management, General
ABOUT SAMMY MHAULE
I started my entrepreneurial journey started when I was just 14 years old. I started selling ice cream in the streets of Tembisa township in South Africa where I grew up. As a child growing up, I was met with several challenges including poverty. To receive a new pair of shoes from my parent, the wait was almost six months as siblings had to take turns. My parents struggled to financially support me and my three siblings which is why I started my ice-cream business in the first place. It felt natural to start a global footwear company The KICKS Brand (KICKS) to make sure that footwear is accessible to everyone, and no one must go without a pair of shoes. As challenging as it was to start KICKS, backing down and giving up are never options I can contemplate. The company had no capital or funding, so I had to sell my car and house to start Kicks. I believe that before you invite others to invest in you, you should become the first one to do so in whatever small way you can. He believes in a \"hands-on approach\" which is a contributing factor to the success of all KICKS\'s undertakings.KICKS was first introduced in South Africa as KICKS Sportswear, later rebranded and introduced in the UK as The KICKS Brand as a form of pop-up store to gain customer interaction with the brand. At KICKS when one buys a pair of shoes, the company donates a pair of school shoes to a poor child in Africa.
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