Sammi West
Client Services Director @AND Digital
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WORK HISTORY
Client Services Director @AND Digital
Leeds, GB
Spearhead the Yorkshire Client Services team, overseeing a £9m client portfolio that includes high-profile enterprise and SME clients such as Sky, Lloyds Bank, Yorkshire Water, Lowell, Card Factory, STEM Learning, Cuckoo Broadband, Flutter, TES Global, and ASDA.Serve as Deputy to the Club Executive (Managing Director) within the SLT, jointly accountable for the strategic direction, operational success, and P&L management of our business unit.Cultivate strong client relationships and drive business development initiatives, fostering trust to maximise account growth and retention.Direct all commercial and legal operations within the business unit, including contract negotiation, revenue forecasting, and performance reporting.Facilitated and led the formulation of a new three-year Yorkshire business mission and strategy, complete with OKRs, a clear implementation plan, and holding us to account on an ongoing basis. Also led similar things for a number of clients.Represent Client Services for UK North, championing national initiatives to drive organisational change and enhance client experiences.
EDUCATION
University of Leeds
2.1 BSc, Psychology
CIM | The Chartered Institute of Marketing
Professional Diploma, Marketing
Pragmatic Institute
Foundations; Focus; Build
SKILLS
ABOUT SAMMI WEST
Strategist and proactive problem solver in digital tech, with a career spanning multiple digital tech roles both in-house and consulting, from digital marketing, to product management, delivery management, and now, client services. I excel at both strategy and operations, striking the balance between doing the right thing, doing it right, and just getting it done!
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