Sam Mikkelsen
Co-founder @True Worth Ai
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WORK HISTORY
Co-founder @True Worth Ai
Manchester, GB
We\'re a straight-talking, outcomes-driven AI business, based in Manchester. We help you bring AI into your business, safely, ethically, with your people at the heart of everything.We\'ve developed our own AI framework and product called \'Conductor\'. This is our platform where we design, develop and deploy AI solutions for our clients. It is secure, scalable, and modular, so it adapts as the AI technology evolves. Our motto is: Think big. Start small. Move fast.We start with a low‑risk discovery or proof‑of‑worth sprint, validate ROI within weeks, then scale what works across your organisation.Whether you’re AI‑curious, stuck in the weeds, or ready to create intelligent workflows, let’s connect. Together, we’ll find the quickest path from idea to impact and ensure your tech investment delivers measurable ROI.
ABOUT SAM MIKKELSEN
I’ve spent 30+ years in sales across technology, data, and recruitment. Long enough to see the same problems repeat: bloated teams, inflated day rates, and projects that look busy but don’t move the needle.I founded True Worth Consulting in 2021 to offer a more practical alternative — helping companies scale teams and deliver work without unnecessary overhead. In 2025, I co-founded True Worth AI with John Welsh (an old client from 23 years ago) to tackle the next obvious challenge: deploying AI in ways that actually work, safely and commercially.Since 2021, I’ve helped organisations:Build smarter hiring strategiesDeliver projects using contract, interim, and fractional talentAvoid over-hiring while still moving fastAlong the way, I built the True Worth Collective — a vetted network of 150+ senior tech and AI leaders who step in as and when needed. No bench pressure. No nonsense. Just experienced people solving real problems.Between consulting and AI, we cover three things businesses actually care about:People. Strategy. Solutions.If you need one — or all three — we can help.In 2025 alone, we delivered multiple AI proof-of-concepts across financial services, software delivery, accountancy, and management consultancy, and we’re now working with a sports talent management agency. These aren’t slide-deck experiments — they’re operational systems with measurable outcomes.AI is everywhere right now. Clarity isn’t. Most companies don’t know where to start, or how to do it without creating risk. We prefer straightforward conversations, ideally face-to-face. Being based in Greater Manchester makes that easy — coffee beats hype every time.If you want a grounded discussion about tech, AI, recruitment, or data — no sales pressure — I’m always open to a quick Teams or Zoom call. Worst case, you get a useful conversation. Best case, something interesting comes from it.Still deciding whether to connect? There are 50+ recommendations on my profile from people I’ve worked with over the years.
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