Sam Carey
Digital Operations & Growth Leader | CRM, AI & BI Systems Architect | Scaling B2B & Consumer Platforms | Doing A Lot With A Little
- Role
- VP of Digital at Petalfast
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Sam Carey
Growth-driven digital operator combining systems architecture, CRM strategy, and business intelligence to accelerate revenue and operational velocity. I build scalable data-and-AI-ready frameworks that transform sprawling processes into reliable revenue and insight engines.Across SaaS and consumer tech — and especially in complex, fast-changing markets — I help teams convert noise into cadence: structured funnels, measurable outcomes, and actionable analytics.I’ve led digital strategy at high-growth ventures, implemented CRM stacks that cut friction and loss, and built BI systems that surfaced real KPIs for leadership. I operate at the intersection of data, process, and execution — making systems work for the people who use them.I also used AI to write all the above.Let’s connect if you’re scaling revenue, operations, or product-driven tech stacks.
Experience
VP of Digital
Sep 2022 — Present
Created CRM strategy on Hubspot stack and implemented company wide.• Led creation of first gen business intelligence tool based on alcohol industry data models.• Designed and built low/no code systems architecture for fast growth at low cost.• Led national systems growth and integrations.• Created B2B digital cannabis menu with live inventory capable of integrating with any order platform.• Automated sales operations and cross department communications to decrease human capital needs.• Led cannabis distribution ERP build.• Led digital B2B marketing.• Led AI strategy and first gen AI tooling build.
Education
University of Colorado Boulder
Bachelor of Science (BS), Marketing
2004 — 2008
Skills
- Customer Service
- Social Media Advertising
- Creative Problem Solving
- Real Estate
- Real Estate Development
- Film Production
- Digital Media
- Strategic Planning
- Project Management
- Graphic Design
- Public Relations
- Digital Marketing
- Residential Homes
- Search Engine Optimization (SEO)
- Drone Photography
- Market Research
- International Marketing
- Screenwriting
- Marketing Strategy
- Microsoft Office
- Trend Forecasting
- Leadership
- Creative Writing
- Digital Strategy
- Property Management
- Urban Planning
- Publicity
- Correlation Analysis
- Social Media Marketing
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