Sam M.
Director - Analytics @WNS
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WORK HISTORY
Director - Analytics @WNS
London, GB
Pharma Commercial Analytics, Commercial / Salesforce Excellence, Omni-channel Marketing Service Delivery LeadNear-shore liaison and Knowledge Centre lead, partnering with clients, converting business requirements to execution and deliveryGrew a globally distributed analytics team, developing capability, coaching, developing talent, and driving a culture of innovation, high performance, and analytical rigorPartnered with global leaders to translate complex operational and clinical challenges into actionable insights, enabling data-driven decision-making.With a wealth of expertise accumulated over 18 years, Sam has collaborated with high-profile clientele within a leading healthcare company. His exceptional communication skills, straightforward approach, sense of urgency, unwavering work ethics, and notably, his people-centric workstyle stand out as defining elements of his robust value proposition. These qualities have consistently contributed to his success in delivering significant value to the stakeholders he has associated himself with.Overall, his role is a mix ofService Delivery OptimizationClient EngagementStrategic CollaborationContinuous ImprovementAnalytics & Data EngineeringData Visualization and KPI ReportingTeam Performance EnhancementTechnology Integration & Quality Assurance
EDUCATION
Vinayaka Mission Kirupananda Variyar Engineering College, Salem
Bachelor of Engineering, Electronics and Communication
Sree Narayana College, Punalur
Pre-Degree, Physics, Chemistry, Mathematics
Maharshi Dayanand University
MBA, Information Technology and Marketing
SKILLS
ABOUT SAM M.
I work at the intersection of analytics, reporting, and business decision-making, helping pharma organisations move from static reports to insight-led outcomes—primarily within regulated life sciences environments. I have extensive experience working with sales (IQVIA national/sub-national), activity/salesforce + omni-channel (Veeva CRM) datasets (data integration, master data management, governance and reporting).My experience spans modernising BI and KPI frameworks, improving data models and reporting standards, and supporting analytics initiatives that drive measurable commercial and operational value. I partner closely with business and technical teams to translate complex requirements into clear, actionable insights and scalable dashboards that stakeholders trust and actually use.In recent roles, I’ve contributed to shaping BI roadmaps, defining consistent KPIs across markets, and improving analytics delivery through better governance, automation, and reuse. I’ve also led and supported analytics teams, focusing on delivery quality, stakeholder engagement, and continuous improvement.I enjoy working as a connector—bridging business users, functional leads, and technical teams to ensure analytics solutions are practical, aligned, and effectively implemented. My approach is collaborative and outcomes-focused, with an emphasis on building repeatable solutions and improving how teams deliver insights.I’m driven by creating environments where analytics adds real value: teams perform well, insights are trusted, and data meaningfully improves decisions, efficiency, and client experience.Comfortable working across multiple markets and stakeholders in fast-paced, change-driven environments.Core focus areas include:• KPI & Performance Frameworks• Analytics & Data Engineering• Analytics Strategy & Operating Models• Analytics Modernisation & Automation• Data Products• Client & Stakeholder Engagement• Executive Decision Support• Data Governance, Quality & Compliance• Team Coaching & Capability Building• Decision Support & Insight Storytelling• Service Delivery Optimisation
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