Sam Martineau
Digital/Performance Marketing Professional (MBA)
- Role
- Paid Marketing Manager at Openlane Us
- Location
- Lynchburg, VA, US
- LinkedIn followers
- 500 followers
About Sam Martineau
Modern marketing is as much a measurement challenge as it is a creative one. I bridge the…
Experience
Paid Marketing Manager
May 2022 — Present · Carmel, IN, US
Manages all in-house digital paid media campaigns for OPENLANE, encompassing paid search, paid social, display, video, and CTV. Focuses on leveraging paid marketing channels to expand reach and drive successful growth for OPENLANE. Utilizes innovative measurement and automation techniques to optimize marketing strategy and performance.Instrumental in implementing a strategic focus on SEO for the US site, collaborating with communications and creative teams to optimize pages for search engines. Leverages BrightEdge to develop intuitive dashboards and identify opportunities for SEO improvement, ultimately driving increased organic traffic.Analyzes data to effectively showcase marketing campaign performance to senior management and track trends and website analytics. Collaborated closely with Development and Engineering teams on the redesign of the company website. Partners with the internal creative team to develop innovative and impactful ad creatives for various digital channels.
Education
University of Maine
Bachelor's Degree
Liberty University
Master of Business Administration (M.B.A.)
Thomas College
Associate's degree
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