Sam Lucci

About Sam Lucci

Entrepreneur Sam Lucci is giving away his most valuable trade secret honed over 50 years in Greater Pittsburgh business – his proprietary Behavior Code (the B-Code™), which has cracked the mystery on human behavior. Today he co-owns Cabinet World Kitchen & Bath Design Center and Bath Fitter of Pittsburgh, the largest kitchen/bath design and installation companies in the region, and is the founder/president of Platinum Edge Sales Training and the non-profit Think More-React Less Educational Initiative.A former teacher with a passion for helping people, Sam has spent over $4 million in R&D in developing the B-Code™. And he wants everyone to have it, with the instructions given away as a free video on demand program at has shared the story of his journey and personal transformation as a business leader and human being in the book Think More-React Less, available on Amazon.com. To expand the B-Code™ educational outreach, he is seeking to raise $10 million for his Think More-React Less non-profit from large and small funders who share the vision for transforming lives and careers.He’s also looking to identify qualified individuals to train as B-Code™ instructors, employers wanting to supercharge their sales teams, and sales professionals who want to dramatically increase their closing rates and income levels.About the B-Code™ - It explains human behavioral science and when applied produces predictable results. It also helps people understand their emotional system – their “ego” – the root source of long-held beliefs which hold them back – the intentional process of thinking and reaching decisions – and how to overcome dysfunction in business and at home. The B-Code™ has been deployed to train Sam’s sales staffs as well as owners of other companies. Salespeople embracing the B-Code™ have tripled their sales and income and achieved sales closing rates of 80% in an industry where 25% is the norm.

Experience

1. Co-owner & Co-founder

   Bath Fitter

   Jan 1997 — Present

   Bath Fitter – Pittsburgh is the leader in complete bath remodeling and acrylic bath tub, shower and wall installations. I co-founded and have co-owned the company for over 20 years. During that time, I have continued to monitor all operations and I have also personally trained all sales and management personnel. I also have been and continue to be responsible for discerning long-term strategy and fostering company growth. Today, Bath Fitter – Pittsburgh is the largest bath remodeler in the Tri-State region with over installations.

Education

• PennWest Clarion

  B.S., Secondary Education

  1965 — 1969

Skills

• Entrepreneurship
• Leadership
• Strategic Planning
• Customer Service
• Small Business
• Coaching
• Sales
• Management
• Bathrooms
• Team Building
• Negotiation
• Real Estate
• Marketing
• Marketing Strategy
• New Business Development
• Training
• Sales Management