Samuel Leichman

About Samuel Leichman

I’m a Web3 finance leader and builder who turns the messy edges of crypto finance and accounting into clear, actionable standards.What I and led Propeller Industries’ Blockchain & Digital Assets practice (20••••25). Launched with Solana Labs and scaled it to serve 80+ high-growth projects and foundations—including Optimism, cLabs (Celo), Messari, Chaos Labs, Figment, Mythical Games, VeeFriends, and Equilibria—handling billions in on-chain transactions, audits, and treasury ops.Created the Statement of Digital Assets (SoDA). When US GAAP didn’t tell the whole story, I authored SoDA to bridge balance-sheet reporting with the way operators actually manage their crypto treasury (wallet-/asset-level “atomic” detail, book vs. fair value).Drove SoDA to industry adoption. Published the original whitepaper, an International Expansion edition (IFRS, AcSB, Swiss CO), and host the annual SoDA Symposium, bringing together Big 4, blue-chip VCs, and protocol leaders to advance best practices.Educate & advocate. Speak at Mainnet, Consensus, ETHDenver, and private VC forums; mentor founders on crypto finance stacks, stablecoin integration, and regulatory readiness.Why it investor-grade financial reporting is the missing bridge between Web3 innovation and mainstream capital. My mission is to make that bridge solid—so builders can move faster, investors can underwrite risk confidently, and regulators can see a clear picture.What’s 2025 I’m channeling this experience into a new boutique Web3 consulting firm (more to come).

Experience

1. Partner

   Overland Blockchain Group Llc

   Jun 2025 — Present · San Francisco, CA, US

   Partner at Overland Blockchain Group - a boutique, full-stack Web3 advisory practice with best-in-class practitioners across CFO/accounting, regulatory, strategy, and treasury advisory servicesOversees CFO & strategic finance; establishing operating cadences for forecasts, board relations/reporting, monthly close, KPI dashboards, and SoDA reportingAttached to client engagements end to end from scoping, QA of deliverables, coaching engagement leads, and driving outcomes with value-based pricingContinues to steward the Statement of Digital Assets (SoDA): original author/project director; lead International Integration and CoDAC expansion, run working groups, and host the SoDA SymposiumStanding up treasury advisory programs - on/off-ramp architecture, custody/controls, liquidity ladders, stablecoin policy, staking frameworks, and risk guardrailsAdvises on TGEs and strategic initiatives - token governance, foundation structuring, exchange readiness, capital strategy, and fundraising supportDriving growth and brand through thought leadership, conference participation, and partnerships; curating a selective, high-conviction client portfolioFrequent speaker: Breakpoint, CFF, Consensus, EDAS, ETHDenver, Mainnet, Moonclave, NFT.NYC, RWA Summit, SoDA Symposium, and more…

Education

• General Assembly

  Data Science

  2016 — 2017

• Ohio Wesleyan University

  BA, Economics

  1991 — 1995

Skills

• Marketing
• Product Management
• New Business Development
• Mergers & Acquisitions
• Entrepreneurship
• Analytics
• Business Strategy
• Strategy
• E-Commerce
• Market Analysis
• Brand Development
• Financial Analysis
• Product Development
• Market Research
• Strategic Partnerships
• Finance
• Strategic Planning
• Sales
• Business Development
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Executive Management
• Business Planning
• Business Analysis
• Mergers
• Competitive Analysis
• Start-Ups
• International Business
• Financial Modeling
• Income Statement
• P&L Management
• Customer Relationship Management (Crm)
• Product Marketing
• Product Innovation
• Project Management
• Forecasting
• Retail