Samiron Goswami

About Samiron Goswami

As a digital marketing manager at HBSS QRyde, I leverage my Google certifications and…

Experience

1. Digital Marketing Manager

   Qryde

   Mar 2022 — Present · US

   Planning and executing targeted email marketing for five US states (Illinois, Michigan, North Dakota, Texas & Oregon): content development, template design, audience segmentation, list management, and performance analysis.2. Managing QRyde\'s LinkedIn presence by crafting and curating content, scheduling posts, responding to comments and messages, and growing the follower base.3. Distributing newsletters about the company\'s software information to management-level employees in transit agencies, MPOs, and DOTs across the five U.S. states.4. Developing and implementing comprehensive content marketing strategies: blog posts, articles, infographics, and videos that resonate with the target audience.5. Optimizing content for SEO and leveraging multiple distribution channels to enhance brand visibility and drive sustained traffic.6. Crafting email templates and setting up automated workflows in Zoho CRM; generating reports to evaluate campaign performance and customer interactions.7. Monitoring competitors\' marketing strategies to gain insights for improving the approaches.Segmenting audience demographics and behaviour patterns to deliver highly personalized marketing messages, enhancing campaign efficacy and driving superior results.8. Collaborating with the design team to conceptualize and create visually captivating email templates and social media graphics that resonate with the audience.9. Analyzing and refining marketing strategies based on performance metrics, customer feedback, and evolving market dynamics to ensure continuous improvement.10. Building long-term relationships with editors of newspapers and magazines, convincing them to publish articles for mutual benefit.

Skills

• Sales Operations
• Store Operations
• Customer Service
• Visual Merchandising
• Negotiation
• Sales
• Operations Management
• Management
• Business Operations
• Performance Management
• Forecasting
• Sales Management
• Inventory Management
• Manpower Handling
• Inventory Control
• Human Resources
• Retail
• Customer Relations
• Recruiting
• Cash Management
• Fashion
• Sourcing
• Trend Analysis
• Profit
• Market Research
• Apparel
• Store Management
• Leadership
• Stock Management
• Loss Prevention
• Team Management
• Merchandising