Samir Sahu

About Samir Sahu

With 10 years of expertise in Enterprise/Vertical Marketing roles, I excel in driving end-to-end marketing strategies. From crafting compelling messages to executing full-funnel campaigns, I specialize in creating impactful brand experiences. I have successfully led marketing functions for diverse businesses including Manufacturing, IIoT, Healthcare & Life Sciences (HCLS), and BFSI. As the Marketing Lead for the Banking, Financial Services and Insurance Business Unit at Quantiphi, I am passionate about leveraging my skills to drive meaningful impact in the industry. I thrive on developing comprehensive strategies for year-round calendar planning and budgeting, ensuring a balanced focus on both demand generation and brand awareness. Let\'s connect to explore synergies in marketing strategies across Manufacturing, IIoT, HCLS, and BFSI sectors. Together, we can drive innovation and transform industries!

Experience

1. Enterprise Marketing Manager

   Quantiphi

   May 2021 — Present · Bengaluru, IN

   Demand Generation Leadership• Spearheaded demand generation for BFSI, Healthcare & Lifesciences, Manufacturing, and Marketing Analytics business units; contributed to $ 10 M+ in marketing-generated deals and supported an $80M pipeline.Account-Based Marketing (ABM): • Designed and executed 1:1, 1: few, and 1:many ABM campaigns using tools like HubSpot, DemandBase, and LinkedIn Sales Navigator.• Drove integrated ABM campaigns aligned with business goals, targeting key accounts via digital campaigns, events, and conferences.Field Marketing Strategy:• Owned end-to-end marketing strategy for multiple business units; planned and executed regional marketing campaigns across the US, EU, and India.• Developed event marketing plans (trade shows, webinars, and conferences) with an ABM lens to enhance brand visibility and drive qualified pipeline.Product & Content Marketing:• Launched 3 AI-driven products (including OrderSmart and Dociphi) and drove content-led demand generation initiatives.• Produced impactful sales and marketing assets like case studies, explainer videos, product collaterals, and blog content.Partner & Alliance Marketing:• Ran co-branded GTM campaigns in collaboration with Google Cloud, AWS, Snowflake, and Coke One North America.• Promoted joint solutions such as Contact Center Modernization and industry-specific AI products.Branding & PR: Strengthened product and corporate branding through media engagement, analyst relations, press releases, and social media campaigns.Sales Enablement: Built enablement toolkits aligned with product positioning and buyer personas to support sales cycles and improve win rates

Education

• GIET University Gunupur

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2009 — 2013

• Indo-German Training Centre Bangalore

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2015 — 2017

Skills

• English
• Marketing Event Planning
• Manpower Management
• Mechanical Engineering
• Customer Service
• Presentation Skills
• C
• Powerpoint
• Microsoft Excel
• Project Management
• Microsoft Powerpoint
• Materials
• Project Planning
• Microsoft Word
• Microsoft Office
• Teamwork
• Team Management
• Engineering
• Metal Fabrication
• Management
• Team Building
• Training
• Manufacturing
• Autocad Mechanical
• Matlab
• Pressure Vessels
• Public Speaking
• Welding
• Photoshop