Samir Burazerovic

About Samir Burazerovic

I am a seasoned Email Marketing Manager with a proven record of driving measurable growth through data-driven campaigns. Leveraging Iterable, HubSpot, Twillio, Klaviyo, SendGrid, and MailChimp, I’ve developed lifecycle and nurture programs that lifted open rates to 60%+, boosted click rates to 15%, and delivered 2-3x improvements in conversion.My expertise lies in turning customer data into personalized, automated campaigns at scale. I’ve managed subscriber bases of 10M+ across stores, designed segmentation strategies that increased engagement by 30%, and optimized deliverability to consistently maintain 99% inbox placement. From acquisition to retention, my focus is on aligning campaigns with business objectives and delivering ROI-driven results.Passionate about testing, analytics, and continuous improvement, I collaborate closely with product, marketing, engineering, and sales teams to refine messaging and elevate the customer journey. I thrive on turning insights into actionable strategies that not only exceed KPIs but also deepen customer loyalty and fuel long-term revenue growth.

Experience

1. Marketing Technology Manager

   CarSaver

   Aug 2022 — Present · Nashville, TN, US

   As Email Marketing Manager and Marketing Automation Manager at CarSaver, I oversee the full lifecycle of customer marketing and automation programs - from strategy through execution and optimization – designed to drive engagement, retention, and revenue. I manage B2B and B2C email and SMS campaigns across multiple platforms including Iterable, HubSpot, Twillio, and SendGrid, leveraging large-scale data to deliver highly targeted personalized, automated experiences at scale. In addition, I oversee analytics and deliverability, support cross-functional product/marketing efforts, and contribute to CRM workflows, LinkedIn, SEO, and website optimization projects.• Implemented and managed lifecycle campaigns that increased open rates to 60–70% and boosted click rates to 15%.• Launched sales, retention, and nurture campaigns that drove 2–3x improvements in conversion rates and strengthened customer retention.• Optimized deliverability to consistently achieve 99% inbox placement across campaigns.• Partnered with product, marketing, sales, and engineering teams to align customer journey automation with business goals and deliver ROI-driven campaigns.• Leveraged data and analytics to measure performance, uncover insights, and continuously refine customer journeys.• Applied A/B testing to refine campaigns, maximize ROI, and continuously improve performance.

Education

• Search Engine Academy

  Search Engine Marketer, Internet Marketing

  2008 — 2008

• Microsoft

  Microsoft Certified Database Administrator, Database Design and Administration

  2003 — 2004

• Fachhochschule Kiel

  Associate of Applied Science, Mechanical Engineering

  1995 — 1999

• International Webmasters Association

  Web Designer, HTML, CSS, JavaScript, Dreamweaver, Flash, Photoshop

  2001 — 2001

• Google AdWords

  Google Advertising Professional, Pay Per Click Advertising

  2009 — 2009

Skills

• Email Development
• Javascript
• Constant Contact
• Ppc
• Internet Marketing
• Advertising
• Search Advertising
• Online Advertising
• Photoshop
• Search Engine Marketing (Sem)
• Qlingo
• Mobile Email
• A/B Testing
• SEO
• Web Analytics
• Digital Marketing
• Social Media Marketing
• Mailchimp
• Dreamweaver
• Email Design
• Analytics
• Database Marketing
• Email Marketing
• Landing Page Optimization
• Icontact
• Online Marketing
• Email Deliverability
• Keyword Research
• Strategy
• E-Commerce
• Web Marketing
• Project Management
• Sql
• Sem
• Google Adwords
• Email Strategy
• Exacttarget
• Search Engine Optimization (SEO)
• Xmpie