Samira Kinnaird
Head of Seo @De Gruyter Brill
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WORK HISTORY
Head of Seo @De Gruyter Brill
London, GB
Leading the global SEO team encompassing technical SEO, content strategy, and data analysis. Managing reporting, data visualisation, road-mapping, and team training. Defining requirements for digital transformation projects, including website migration, restructuring, and optimisation. Delivered a 100% increase in web traffic after implementing the first round of technical improvements identified in my audit.
EDUCATION
London Metropolitan University
BSc (Hons), Dietetics & Nutrition
London Metropolitan University
Foundation, Extended Sciences
ABOUT SAMIRA KINNAIRD
Highly technical digital leader with over a decade of experience in organic search and varying levels of involvement in other digital areas, including paid search strategy management and execution. High standards and an excellent track record, reflected in outstanding results and references.PERFORMANCE HIGHLIGHTSSEO: 50-100% increase in organic traffic (up to seven-figure growth), including sites with over 30 million pages. PPC: 300% increase in click-through rate, 250% increase in conversion rate, saving 50% on cost-per-acquisition.
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