Samir Rohatgi

About Samir Rohatgi

Executive with over 24 years of FMCG exposure, leading companies through change and…

Experience

1. Zonal Manager

   Patanjali Ayurved Limited

   Jul 2023 — Present · Patna, IN

   Handling Rural and Urban operations of Bihar State with help of 6 ASMs, 20 SOs,35 TSIs and 110 DSMs.• Defining the strategy, driving company growth through branding, demand generation, inside sales, go-to-market strategy, and marketing activities.• Supervising the distributor network to achieve desired sales objectives thereby ensuring achievement of financial objectives.• Plan for Trade activation business and overall sales.• Orchestrating new product launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective trade promotion and feed back to the company.• Executing trade activation, WS Loyalty Programme and R&R for trade and team.• Coaching and counselling employees; planning, monitoring, and appraising job results.• Responsible for NPD/ROI/Commercial Hygiene/Stock Freshness/Expansion for Bihar as a ZM.• Team Management -Managing on roll & off roll employees, motivating & guiding them, performance appraisal & developmental review for field force. • Conceptualizing and implementing strategies with a view to increase market share by adding new outlets and expand existing brand portfolio for a wide range of new products, bench marking competitors. • Devising & implementing business development plans for purpose of achieving pre-designated targets in the available resources.• Building and managing alternate channels for distribution and new products

Education

• Lucknow University

  Graduation

  1992 — 1995

Skills

• Trade Marketing
• Consumer Products
• Retail
• Negotiation
• Forecasting
• Key Account Management
• Sales Operations
• Customer Insight
• Distributed Team Management